Discourse was first visualized when Dave heard a preview of the album “Dust and Buried Bones: A Western Fantasy” by Opiate Eyes. The title alone evokes vivid imagery of gritty western films and the Oregon Trail. Although Discourse references classic reverse-contrast wood type associated with the era of the Wild West, it re-interprets conventional forms to be more unique and distinctly neo-modern.
The three heavy weights of Discourse concentrate on producing the highest visual impact with the darkest color possible and tight spacing. The horizontal strokes create overall strong word shapes and the attention to consistent color creates a surprisingly even block when setting multiple lines of text.
The three light weights are the opposite extreme by completely shedding the weight of the horizontal strokes that characterizes the heavy weights. Discourse's core forms remain intact but are refreshingly monolinear with details carried over from the heavy weights where strokes join. This drives Discourse into new territory by stripping away historical context, adding versatility and staking a claim in contemporary design.
Overall, the neo-modern interpretation of the forms so closely associated with the Wild West led to some interesting solutions to take place in individual glyphs like X, eszett, at sign, ampersand, the dagger, as well as a unique set of numerals. All of the Light and Heavy fonts include shadow, outline and fill versions that can be layered for a fun chromatic effect. The family is comprised of 24 fonts in total.
The Discourse family is best used at large sizes. It looks great on packaging, in headlines and for building logotypes. Individual glyphs are powerful as isolated design elements like drop caps or iconography.